The business describes Better Help Online Counseling… BetterHelp the “largest online therapy platform worldwide,” geared towards assisting individuals dealing with problems “such as stress, anxiety, relationships, parenting, depression, dependencies, eating, sleeping, trauma, anger, household conflicts, LGBT matters, sorrow, faith [or] self-confidence.” The business’s FAQ section on its website plainly specifies BetterHelp’s app and counselors should not be used for people handling a serious mental disorder (schizophrenia, bipolar affective disorder) or for people thinking about self-harm. Rather, the app prides itself on having actually certified therapists and psychological health specialists offered to assist individuals via text, call or video chat. That’s what many YouTubers who have accepted sponsorships from the company frequently state in their own videos, where they speak on the tensions in their individual lives and sensations bordering on stress and anxiety or depression. Bobby Burns, Elle Mills, Philip DeFranco, Heath Hussar, Boogie2988, Shane Dawson and ChandlerNWilson are all developers who have Better Help Online Counseling sponsors now.
Many of these developers have discussed mental health problems in the past, however as burnout becomes a bigger topic within the community– and traditional world– sponsorships involving BetterHelp have increased, regardless of the app not being precisely what the creators are touting.