The company describes Betterhelp Sold For… BetterHelp the “largest online counseling platform worldwide,” tailored towards helping individuals handling issues “such as tension, anxiety, relationships, parenting, depression, dependencies, eating, sleeping, injury, anger, household disputes, LGBT matters, grief, religion [or] self-confidence.” The company’s FAQ section on its site plainly specifies BetterHelp’s app and counselors shouldn’t be utilized for people dealing with a severe mental disorder (schizophrenia, bipolar illness) or for people thinking about self-harm. Rather, the app prides itself on having certified therapists and psychological health experts available to assist people through text, phone call or video chat. That’s what many YouTubers who have accepted sponsorships from the company frequently state in their own videos, where they speak on the stresses in their individual lives and feelings bordering on anxiety or anxiety. Bobby Burns, Elle Mills, Philip DeFranco, Heath Hussar, Boogie2988, Shane Dawson and ChandlerNWilson are all creators who have Betterhelp Sold For sponsors now.
Many of these creators have actually spoken about mental health problems in the past, but as burnout becomes a larger topic within the community– and traditional world– sponsorships involving BetterHelp have increased, in spite of the app not being exactly what the developers are touting.