The company describes Betterhelp Synesthesia… BetterHelp the “largest online counseling platform worldwide,” geared towards helping people dealing with concerns “such as stress, stress and anxiety, relationships, parenting, depression, dependencies, consuming, sleeping, injury, anger, family conflicts, LGBT matters, sorrow, religious beliefs [or] self esteem.” The company’s FAQ area on its site plainly states BetterHelp’s app and counselors shouldn’t be utilized for people dealing with a severe mental illness (schizophrenia, bipolar affective disorder) or for people thinking about self-harm. Instead, the app prides itself on having accredited therapists and mental health professionals available to help people through text, phone call or video chat. That’s what numerous YouTubers who have accepted sponsorships from the business frequently state in their own videos, where they speak on the tensions in their personal lives and sensations bordering on stress and anxiety or depression. Bobby Burns, Elle Mills, Philip DeFranco, Heath Hussar, Boogie2988, Shane Dawson and ChandlerNWilson are all creators who have actually Betterhelp Synesthesia sponsors now.
Many of these creators have spoken about mental health issues in the past, however as burnout becomes a larger topic within the community– and mainstream world– sponsorships including BetterHelp have increased, in spite of the app not being precisely what the creators are promoting.