The company describes How Does Better Help Works… BetterHelp the “biggest online counseling platform worldwide,” tailored toward helping individuals handling concerns “such as stress, anxiety, relationships, parenting, depression, dependencies, consuming, sleeping, injury, anger, household conflicts, LGBT matters, grief, faith [or] self esteem.” The company’s FAQ section on its site clearly mentions BetterHelp’s app and therapists shouldn’t be used for individuals dealing with an extreme mental illness (schizophrenia, bipolar affective disorder) or for individuals considering self-harm. Instead, the app prides itself on having actually licensed therapists and psychological health professionals offered to help individuals by means of text, phone call or video chat. That’s what many YouTubers who have accepted sponsorships from the business often state in their own videos, where they speak on the tensions in their personal lives and sensations bordering on stress and anxiety or depression. Bobby Burns, Elle Mills, Philip DeFranco, Heath Hussar, Boogie2988, Shane Dawson and ChandlerNWilson are all developers who have How Does Better Help Works sponsors now.
Many of these developers have actually spoken about psychological health issues in the past, but as burnout becomes a larger subject within the neighborhood– and traditional world– sponsorships involving BetterHelp have increased, regardless of the app not being exactly what the developers are promoting.