The business explains Will Better Help… BetterHelp the “largest online counseling platform worldwide,” tailored toward assisting individuals handling issues “such as tension, anxiety, relationships, parenting, anxiety, addictions, eating, sleeping, injury, anger, family conflicts, LGBT matters, sorrow, religion [or] self-confidence.” The company’s frequently asked question section on its site clearly mentions BetterHelp’s app and counselors should not be used for individuals handling a serious mental disorder (schizophrenia, bipolar disorder) or for individuals considering self-harm. Instead, the app prides itself on having accredited therapists and mental health experts offered to help people through text, phone call or video chat. That’s what many YouTubers who have accepted sponsorships from the company often state in their own videos, where they speak on the stresses in their personal lives and sensations verging on stress and anxiety or depression. Bobby Burns, Elle Mills, Philip DeFranco, Heath Hussar, Boogie2988, Shane Dawson and ChandlerNWilson are all creators who have Will Better Help sponsors now.
A number of these creators have discussed mental health problems in the past, however as burnout ends up being a bigger subject within the community– and mainstream world– sponsorships including BetterHelp have increased, in spite of the app not being precisely what the creators are promoting.